Sean's Organic Muesli Munch is a hybrid breakfast cereal that lies between traditional European muesli and American granola.
Granola is breakfast cereal combined primarily with oils, sweeteners, grains and often a few dried fruits, nuts and seeds that are all mixed together and baked to clump the mix together. It tends to be overly sweetened, overcooked and it really feels more like a heavy dessert.
But American's love the taste of granola and it’s easy to serve. It also makes a great snack. Unfortunately, it has a lot of calories hidden in its goodness. It's heavy and is usually prepared with lots of oil and sweetener and lacks nutritional value.
Traditional European muesli is light and healthy. However, it traditionally needs to be prepped the night before. And to that it's usually made with raw grains (that means unbaked, unroasted grains). The bottom line? More time and less flavor.
My goal with Sean's Muesli Munch is to bridge these two traditions by offering a hybrid cereal with all the quick-to-go flavor of American granola, and all the healthy goodness of European muesli. In other words, I wanted a cereal that would fit what Americans wanted in their cereal without giving up the flavor and fitting our fast lifestyle.
After a full year of experimenting, I came up with an American version of muesli that makes that bridge over to the great taste and on-the-go readiness of granola. Sean's Organic Muesli Munch is that cross-over cereal that is both a healthy and well-balanced blend of 3 toasted whole grains, 3 roasted nuts and seeds and 3 fruits and berries. The cereal is lightly toasted, has sweetness from organic dried fruits and feels light. Muesli Munch can be eaten daily to provide energy without weighing you down.
It's the best of both worlds.
Enjoy ! Sean